How Creative Agency Pro Recovered $156K in Lost Revenue
Discover how a 45-person creative agency transformed their billing accuracy and recovered nearly $160,000 in annual revenue with AI-powered time tracking.
40%
Billable Hour Accuracy
Increase in accurately tracked billable time
$156K
Revenue Recovery
Annual revenue recovered from better tracking
95%
Client Satisfaction
Client approval rating for transparent billing
8 hours/week
Time Savings
Saved per team on manual tracking
The Challenge
Creative Agency Pro struggled with accurately tracking billable hours across multiple client projects. Their manual time tracking system led to revenue leakage, client disputes, and team frustration. With 15+ active clients and projects ranging from brand design to digital campaigns, the agency was losing approximately $180,000 annually due to untracked or incorrectly categorized time.
The Solution
PeopleParity's AI-powered time tracking was implemented across all creative teams, automatically categorizing work by client and project type. The system learned to distinguish between creative work, client communication, revisions, and administrative tasks.
Implementation Timeline
From setup to full optimization in just 8 weeks
Discovery & Setup
Analyzed existing workflows and configured PeopleParity for creative project types
Team Onboarding
Trained creative teams on the new system and established best practices
AI Training Period
AI system learned team patterns and refined automatic categorization
Full Optimization
Fine-tuned settings and implemented advanced features
Key Features That Made the Difference
Specialized AI capabilities designed for creative agencies
Creative Work Recognition
AI automatically distinguishes between design work, brainstorming, client calls, and revisions
Client-Specific Tracking
Automatic categorization by client and project type for accurate billing
Adobe Integration
Seamless tracking within Creative Suite applications
Transparent Reporting
Client-friendly reports showing exactly how time was spent
The Transformation
See the dramatic improvement in Creative Agency Pro's operations
Before PeopleParity
After PeopleParity
"PeopleParity transformed our billing accuracy overnight. We went from guessing at billable hours to having precise, AI-categorized time data. Our clients love the transparency, and we've recovered nearly $160K in previously untracked time."
Maria Rodriguez
Creative Director & Founder
Creative Agency Pro